Swim ‘n Sport, a true pioneer in swimwear since 1954, has been named the official swimwear sponsor of the 2011 Miss America Pageant presented by DSW Designer Shoe Warehouse.  Swim ‘n Sport specializes in swimwear separates, monokinis, tankinis, and beach accessories and will make a splash with the 53 Miss America contestants during the live broadcast from the Planet Hollywood Resort and Casino in Las Vegas, January 15, 2011 on ABC.

Mark T Sidle, President and CEO of Swim ‘n Sport stated “Swim ‘n Sport is honored to be part of the 2011 Miss America Pageant. It’s a privilege to partake in such a prestigious event.  Since Swim ‘n Sport has over 56 years of experience in helping women find the perfect swimsuit we thought this was a perfect partnership.”

President and CEO of the Miss America Organization, Art McMaster stated, “The Miss America Organization is pleased to have Swim ‘n Sport as the National Sponsor for the 2011 Miss America Pageant presented by DSW.   As we celebrate our special 90th anniversary this year, we are thrilled to have Swim ‘n Sport be a part of our exciting show.  The classic designs will allow each contestant to shine in the fitness and health competition, and the suits will be a wonderful addition to the overall production value of this year’s show.”

The 2011 Miss America Pageant presented by DSW will mark the pageant’s return to ABC and will also feature nearly 50 of our Miss Americas through the decades returning to be a part of the 90th anniversary of the beloved pageant on Saturday, January 15, 2011 at 9 p.m. ET.

About Swim ‘n Sport

Swim ’n Sport is America’s oldest high-fashion swimwear retailer, providing the junior, contemporary and missy shopper with the most fashionable swimwear since 1954.  Swim ’n Sport is a national chain that specializes in designer swimwear separates monokinis, tankinis, d-cup fits, resort wear and related accessories. For more information , visit www.swimnsport.com