Vibrant colors and personal expression are an integral theme of the upcoming 2012 Miss America Pageant, and the fifty-three women taking part in the iconic event—airing on ABC Television on Saturday, January 14, 2012. Showcasing strength, body, intelligence and beauty via their new official swimwear sponsor Kompliqué, the swimwear features vibrant colors and bold patterns that match the style and personalities of the individual Miss America contestants—and the bold new direction the Miss America brand is taking.Kompliqué views the partnership with the Miss America Pageant as a cohesive match to the brand’s founding philosophy: "The Kompliqué woman cherishes her mind and her body equally. She is educated, but continues to study. She has financial means, but continues to work. She is fit, but continues to exercise. She does not rest, and remains in a constant state of improving her life and the lives of others. She is beautiful, confident, ambitious, and yet ultra-feminine - she is Kompliqué."
President and CEO of the Miss America Organization, Art McMaster says, “This year we are celebrating the vibrancy, individual style and colorful personalities of our contestants, and aligning with Kompliqué as the official swimwear sponsor, will allow each contestant’s personal style to shine in the fitness and health competition. It will bring an entirely new dynamic to the production of this year’s show as it emphasizes the intelligence and health of today’s young women.”
Kompliqué will be bringing an exciting new element to this year’s pageant. Each contestant will have a private consult with the Kompliqué design team to determine the style, fit, and colors that exemplify their individualism. Looking amazing in swimwear is no accident. The contestants cannot study the night before or purchase a swimwear figure in a boutique. The swimwear competition is unique in that it measures the contestant’s lifestyle and lifestyle choices. Just like the Miss America pageant is more than a beauty contest, Komplique is more than just bikinis.
Komplique is a lifestyle brand that embraces health, beauty, and self-esteem–a lifestyle that is achieved through education, hard work ethic, and self-discipline. Komplique recognizes and appreciates the commitment that these young women have made to lead a healthy lifestyle. We are very excited to see our collection on these amazing, talented, and hardworking young women! The sponsorship with Kompliqué was developed and introduced by Miss America Properties.
Source: Miss America Organization