The 2012 Miss America Pageant received its highest ratings in eight years Saturday. The ABC broadcast of the pageant was the number one non-sports network program Saturday from 9-11 p.m.
The viewing audience increased 47 percent, 2.8 million viewers from the time the pageant began at 9 p.m. through the first half hour. During the final half hour, 10:30-11 p.m., the telecast totaled 8.0 million viewers and earned a 2.2 rating. Aside from the 2011 New Year's Even programming, ABC scored the pageant as the best non-sports Adult 18-49 rating in the time the pageant aired since December 2010.
Although the pageant aired at the same time as an NFL playoff game, The Miss America Pageant increased its overall audience in adults 18-49 more than 13 percent from last year's broadcast. The 2012 pageant scores were the best it has received since 2004.