The Miss America Organization announced this month that Catalina, the original sponsor of the Miss America Pageant in the 1940s, will be the official swimwear sponsor of the 2013 Miss America competition, airing live on ABC Television, Saturday, January 12, 2013, from Planet Hollywood in Las Vegas.

The partnership between Miss America and Catalina celebrates the rich history of the two iconic brands, with Catalina’s classic swimwear highlighting the strength and beauty of the fifty-three women taking part in the annual event.

“We’re thrilled to welcome Catalina as our 2013 official swimwear sponsor,” said Art McMaster, President and CEO of the Miss America Organization. “As we prepare for this year’s Miss America competition, we are proud to have our contestants introduce the new Miss America by Catalina collection. Catalina’s dynamic swimwear styles will add a fresh, new dimension to our Lifestyle and Fitness Competition this year.”

Catalina, a division of New York based In Mocean Group, is one of the most renowned names in the swimwear industry. With a history steeped in the glamour of Old Hollywood, Catalina brings its iconic retro-inspired style to the 2013 Miss America competition, with the first ever, custom-designed Miss America by Catalina collection that will be featured on all fifty-three contestants during the celebrated lifestyle and fitness competition.

Catalina’s design inspiration for the Miss America by Catalina collection combines retro glamour, modern styling, and classic beauty. Sophisticated jewel tone colors and embellishments are central to the collection, giving the suits and contestants stage presence and the stylish ease associated with the Miss America competition. The designs include youthful and fashionable silhouettes including bandeau tops, triangle bikinis, and one-pieces with cut-outs. Catalina will provide all fifty-three contestants with custom-made styles, which they will select for the competition.

Source: MAO Photo: 1939 Miss America Patricia Donnelly