October is National Breast Cancer Awareness Month. fourpoints magazine's publisher, Serendipity Media, is hosting a gala this month to raise money for our local Susan G. Komen affiliate, and last weekend, a group of our staff members and families got together to run and walk the Susan G. Komen Race for a Cure (our wigs in the race photo are a shout out to the event we're hosting). It's safe to say that this month, our platform is breast cancer awareness!  

But what about the rest of the year? Each contestant is required to dedicate her time and passion to a platform issue, and it's easy to make appearances, support fundraising efforts, and get fired up for something during a month that is specifically dedicated to it. But the fact is that no matter what your platform is, cyber bullying, cultural competency, health and wellness, Children's Miracle Network Hospitals, etc., there are people affected by the issues your platform represents every single day of the year, and there is need you can help meet all the time. 

What's your platform? What appearances do you have scheduled in the near future? How do you make sure you're living and breathing advocacy for your platform every day of the year? 

Written by: Erika Rose is fourpoints magazine's staff writer.