Die hard pageant fans have no doubt heard the scuttlebutt that MAO is partnering with two organizations to help build the Miss America brand in terms of both recognition and licensed products.

You can read more about that here: http://www.brandchannel.com/home/post/2011/09/29/Miss-America-Brand.aspx.

Branding is a topic that I am pretty passionate about. Here at fourpoints and our parent company Serendipity Publishing, we take our brands very seriously and have spent considerable time deciding what they are and how we can best represent that.

Obviously, the reigning Miss America is the largest and most visible brand ambassador for MAO. But the MAO brand really does go beyond that—it is evident in every interaction you have with an MAO staffer (good thing they are all wonderful!), every time you see Miss America on the road or on television, and also every time a local or state titleholder goes out into their community. From my perspective, the Miss America brand is a really big one to wrangle and I think the organization has done a great job so far. I am really interested to see how these new partnerships mold and further the brand.

What is your personal brand? How do you think the Miss America brand could/should improve?